Fri. Jun 21st, 2024

As we inch closer to the Tokyo Olympics, sportswear brands are celebrating with a slew of footwear releases that reference the international event. adidas, for instance, will be following up the success 2016’s pack of medal-inspired adidas UltraBOOSTs by recruiting the relatively new adidas UltraBOOST 4.0 DNA.


This new “Medal” pack consists of three colorways that take after the gold, silver, and bronze medals presented at the Olympics. Each pair consists of a Primeknit upper comprised of a single wash of color—Cloud White, Core Black, and Ice Purple—with the TPU lace cages and inside in a matching hue. By adding a touch of award-reminiscent metallics to just the heel counter, the style maintains a versatile, lifestyle-friendly look that still commemorates the world’s largest sporting event. As usual, a BOOST foam midsole and black Continental rubber underfoot rounds out the medalworthy pack.

Take a closer look the UltraBOOST 4.0 DNA “Medal” pack below, in which the gold and silver pairs are confirmed to drop on on July 1st at a price of $180. While details regarding a stateside release for the bronze style have yet to arise, the pair is likely to alongside the two aforementioned pairs with the same price.

For more by the Three Stripes, check out BAIT‘s One-Punch Man-themed adidas Montral 76.

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