Fri. Jun 14th, 2024

Virgil Abloh is bringing his sublime touch to Nike gear once again with “Football, Mon Amour”, a collection devoted to the brand’s most innovative product in the most popular global sport. With the 2018 World Cup just two weeks away, Nike and the Off-White founder have mixed sport and lifestyle once again with a bold orange touch across a series of footwear and apparel, including the Nike Zoom Fly Mercurial Flyknit. Additionally, Virgil was inspired by the traditional make-up of jerseys with brand sponsors prominently featured on the kit, but added his own touches with the lion juggling dots – a nod to the key strike points on the shoe – and checkerboard pattern – a nod to Czech strips.

off-white-nike-virgil-abloh-soccer-football-mon-amour-collection

With the World Cup kicking off on Thursday, June 14th, expect an official release on that same day at select Nike retailers. The full lookbook is just ahead.

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By lyc

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