Fri. Jun 21st, 2024

New Balance has recently unveiled its plans for Black History Month 2021. In addition to funding 15 scholarships for and joining the Black Talent in Design & Fashion Fund mentorship program, the Boston-based brand has co-developed the “My Story Matters” apparel and footwear capsule.


Black associates at the company ideated, designed and executed the collection, which includes the New Balance 990v5 and New Balance 574. Clad in multiple colors, the products’ titular hue is purple, as it nods to the inspiration behind the lineup: the Church, historically an important institution in the Black community. Reminiscent of the robes worn by countless gospel choirs on Sunday, purple animates the fifth 990’s heel, while taking over the 574’s forefoot. “Angora” fills in most of the gaps on the 990v5, whereas black complements the color scheme on its older counterpart. Both sneakers, however, also feature gold and wine-like accents, with the former appearing in the form of a chain-link rope.

“We wanted to create a collection that celebrates the power of Black stories, both in name and design,” said Chavon Cham, Senior Product Manager for Lifestyle Apparel. “‘My Story Matters’ drives home the core truth that every Black story has value and deserves a chance to be heard.” (Allies looking to express solidarity will have a chance to don “Their Story Matters” apparel pieces.)

The 990v5 and clothing arrive to and the Foot Locker, Inc. family of brands on February 15th. (The 574 will arrive by the end of the month.)

For more from the North American institution, check out the recently-re-introduced New Balance 550.

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