Sun. Jul 14th, 2024

While the most popular Jordan releases of 2020 have been retro takes for lifestyle use, Brand Jordan is fundamentally a performance-basketball company. It’s not only demonstrated this by endorsing the likes of Carmelo Anthony and Zion Williamson, but also by consistently re-envisioning footwear for the court. The latest silhouette to join the basketball-shoe legacy started by the Air Jordan line is the Jordan React Elevation.

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The forthcoming model, which launches July 2nd, shares design language with the Westbrook One Take. Synthetic overlays work in tandem with mesh bases to create a lightweight, but durable proposal. Furthermore, “Hyper Violet”, “Flash Crimson”, and “Scream Green” interrupt the otherwise “White” upper in a jagged arrangement. Sole units are also visually reminiscent of Russell Westbrook‘s Jordan sneakers, but their tooling differs. As text on its spine denotes, the Elevation features Zoom Air in the forefoot and Nike React in the heel – two technologies also found within the Converse G4 and upcoming Zoom BB NXT.

Take a look at the newest from Jordan Basketball ahead, and find the Jordan React Elevation at select retailers on July 2nd.

Elsewhere under the Jumpman umbrella, the Air Dior collection is slated to begin its rollout on July 8th.

Make sure to follow @kicksfinder for live tweets during the release date.

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