Sun. Jul 14th, 2024

While Jordan Brand’s performance-engineered basketball silhouettes are not nearly as popular as its heritage line, there is something to be said for the aesthetic appeal of its models. Continuing its Ultra Fly line is the Ultra Fly 3 sneaker that clearly takes inspiration from early 2000 numbered Jordan Brand models the likes of the Jordan 18, and Jordan 19. Initially previewed in a blue and white color scheme, the Jumpman will also be releasing a white/red variety alongside it. While the sneaker clearly draws on the past, it still remains modern and unique, as features an attention-grabbing “23” graphic on the lateral side of its heel that wraps underneath the sneaker onto its outsole. Its unique color blocking capabilities will allow Jordan Brand’s designers an immense amount of flexibility to help entice consumer interest toward the new shoe. Currently, there is no release information for the brand’s newest performance model, but stay tuned for updates on pricing and dates as we have them.

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