Wed. Jul 17th, 2024

Teddy Santis has been at the helm of New Balance‘s Made in USA since early April 2021. Over the last two years, the program has revamped a handful of the brand’s most iconic silhouettes, which will soon include an NB 996 “Pink Haze.”

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Debuted in 1988, the New Balance 996 played an important role in the original NB 990’s evolution, but has been largely overshadowed by other successors of the first $100 USD running sneaker. The streamlined exterior design of the 35-year-old model features a mix of mesh, suede, and leather. Santis and team update the hairiest material of the bunch with a cool “Pink Haze” that falls in line with other pastel-covered offerings from the last seven months. “N” logos on the sides deviate in a brand-appropriate grey that also lands around the heel. Elsewhere, supporting accents and performance components underfoot indulge in a yellowed arrangement that injects a vintage aesthetic into the pair. Rugged traction solutions underfoot keep things simple in “Black.”

Enjoy official photos of the pair ahead, and anticipate a newbalance.com launch on Thursday, July 27th. The pair is priced at $190 USD.

For more sneaker news, check out the New Balance 550‘s latest offerings.

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