Wed. Jul 17th, 2024

To celebrate the unveiling of the upcoming Ultra Boost “NYC Bodega”, adidas NYC teamed up with Queens native Action Bronson to hand out select pairs from a custom food truck. Each of the shoes came housed in a special edition shoe-box, a tote inspired by bodega plastic bags, a can of coffee beans decorated with corner store cups, and a long-sleeve crewneck shirt. As part of the /// <3 NYC campaign, Action Bronson himself handed the shoes out to those who were lucky enough to catch the food truck across specific locations around the city. We caught up with adidas in SoHo, NYC on the corner of Crosby and Mercer, so check out the recap below and stay tuned for the wider release on September 4th for $180.

adidas-nyc-ultra-boost-bodega-action-bronson-6

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