Tue. Jul 23rd, 2024

Nike’s storytelling exists best in sneaker form, and their latest mission to re-tell the roots of the Swoosh has done an honorable job at turning back the clock and recounting the origins of the most famous logo in the athletic consumer goods industry. Dubbed the “First Use” pack for its text markings on the uppers, this collection juxtaposes the modern logo with the earlier sketches that were done by Carolyn Davidson, the graphic design student that was largely paid in Nike stock (she’s caking now). The Air Max 90s inclusion opts for retro-skewed materials like suedes and nylons, with a softer plush interior lining also doing its part to capture a vintage shoe look.

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On the medial side of the Air Max 90 is where the aged Swoosh is stitched on, and right above it is the “First Use June 18, 1971” stamp of approval. The brand’s early cursive logo is seen on the tongue label as well (that logo exists pre-Air), while the heel medallion gets swapped out for that same emblem.

A release date isn’t known, but we expect the full “First Use” collection to arrive this Summer or early Fall.

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By lyc

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